About Us

Platinum is a national brand developed and evolved by Charles Hebeka. Mr. Hebeka is a distinguished entrepreneur with over 30 years of experience in the health and wellness industry. He is recognized and renowned for his exceptional ability to build, operate, and scale successful health clubs.

His career journey began in 1994 when he opened his first health club, a 25,000-square-foot facility that immediately garnered local and global recognition. Under his leadership the club earned prestigious awards, including being named "Best Health Club" by local and statewide publications for multiple years. This venture set a remarkable standard for excellence propelling the business to win awards outside the local landscape, both state and world wide. Platinum was soon an recognized brand and leader in the health and wellness space. 

Platinum’s success caught the attention of major institutions and it was eventually sold to a private equity firm. It would then  become part of the publicly traded company, Town Sports International, who is a globally recognized brand. The sale of Platinum marked one of the highest values ever paid for a fitness facility, establishing Mr. Hebeka's reputation as a skilled entrepreneur with a proven track record.

Soon thereafter Mr. Hebeka set a journey to develop another wellness center in Verona, New Jersey. Over the course of 12 years Platinum consistently earned top honors and awards being recognized as the best health club and wellness center in Essex County and also the state of New Jersey. This was a testament to Mr. Hebeka’s unwavering focus on operational efficiency, customer satisfaction, and community engagement.

Throughout his career, Mr. Hebeka has worked alongside numerous professionals providing expertise in site selection, business operations, and the successful sale of fitness businesses. His in-depth knowledge of the health and fitness industry, combined with his entrepreneurial acumen, has made him a trusted advisor and a sought-after leader in the sector.

Mr. Hebeka’s career is a reflection of his dedication to the health and wellness industry, as well as his innovative approach to business development. With an impressive legacy of award-winning health clubs and a deep understanding of the industry Mr. Hebeka remains a pivotal figure in the evolution of health clubs. In addition to working with other companies and wellness professionals, Mr. Hebeka is focused on evolving the Platinum brand. He is in the process of developing and/or acquiring the next wave of Platinum Wellness Centers in various locations in the United States. This will establish a physical and digital presence that will keep Platinum in the forefront and impact the wellness industry with a presence years ahead of its time.

Mr. Hebeka will continue to soar to greater heights in the world of wellness as he evolves the Platinum brand in his next phase of wellness centers. The next chapter is always the best, and Mr. Hebeka has always and will always strive to out grow his previous accomplishments to leave an everlasting impact on the wellness industry.