Maximize your business potential working with Platinum

Platinum has expertise in all aspects of developing a lifestyle center. We can "Coach" you to higher plateaus. 

Our experience building and operating world class award winning fitness and lifestyle centers begins from the ground up. Owning and operating any business, but especially a health club, involves matters of design and development and then operating a business. 

From our decades of experience in the industry to our unmatched network in all areas of health and wellness, we are able to provide a positive impact on all clients we work with for developing their business. Our services will help the business reach maximum potential but also education our clients so they can continue to grow the business. 

Everything matters when owning a health club. Every inch in the buildout of the space, from the landscaping outside the building, to the aura and the energy the space gives off, to the staff, the daily cleanliness, the decor, the locker rooms, right down to the the size dimensions of each area and detail. 

Clients come to the health club to exercise, making the choice of equipment one of the most important factors and decisions an owner can make.  We assist with choosing the right equipment, the layout and design of the equipment and all furnishings and even the negation and acquisitions of them.

With any business the goal is to maximize profit and minimize costs. Many people operate their business with the goal to make enough money for themselves. Operating a successful health club, fitness center, or lifestyle center is ensuring you are maximizing profit in every area. We have established some of the highest revenue grossing centers and businesses. We have perfected methods from our  model, to marketing plans, to growth, and in every other aspect right down to operating a juice bar to  selling powders, supplements and other retail items to maximize revenue.

Because of our track record and financial success many people started coming to us asking for assistance in buying or running a health club. We have helped many people avoid making mistakes. Before you buy a health club or open up one of your own, there is a large scale assessment that must be done. As the goal is to maximize your revenue for your business, some locations, towns, buildings are not worth doing business in. When buying an existing health club, some are not worth entertaining, while others may have high potential and are just being run poorly. You have to know how to buy and open a center and more importantly when not to buy or open. 

Whether you are opening a center or buying one, we assist with any matter from the build out to the lay out of the equipment, to the marketing to the membership plans to the operational plan. There are several different types of centers that can be opened, from 1000 square feet to 100,000 square feet. From low cost low thrill memberships to ultra luxury and in between. They all have their ability to make money but it depends where and how. Without the proper plan in place there is no chance to execute to maximize success. 

Platinum assists in all areas of the education for athletic training, wellness, nutrition and fitness. 

We provide speaking engagements and workshops on the fundamental training and offering of services in the wellness industry. We offer expert guidance on sport and fitness training and how to plan and operate specialized sports services, competitive events, and training. We have assisted and developed educational workshops for club owners, schools, youth leagues, and many other areas in the health club, fitness, and sports industries

We take as much pride and joy in operating our own clubs to educating others and assisting them to succeed and grow their businesses.